ADVANCED SEO TECHNIQUES 2019 TO GET BETTER RANKING IN 2019-2020

📅 March 03, 2019 👤 Sarvesh Chandra 🏷️ SEO

THE FOUNDATIONS OF SEO 2019 - ADVANCED SEARCH TECHNIQUES IN SEO



THE FOUNDATIONS OF SEO 2019 


A SITE GETS ITS FULL SEO POTENTIAL WHEN ALL ITS TECHNICAL SEO NEEDS ARE FOUND SUCH AS CONTENT RELEVANCE TO REQUIRE, KEYWORD RESEARCH, SEARCH INTENT, BACKLINKS PROFILE AND MORE. IF ALL YOUR SITE’S TECHNICAL NEEDS ARE MET THEN IT WILL ACHIEVE BETTER RANKS AND INCREASED TRAFFIC TO FUEL THE GROWTH.

TO IMPLEMENT ALL THE TECHNICAL NEEDS FOR YOUR WEBSITES, YOU MUST FLOW A HIERARCHY WHICH DEALS WITH EVERY NEEDS IN THE WORLD OF SEARCH ENGINES SUCH AS THE CRAWL-ABILITY, INDEX ABILITY, ACCESSIBILITY, RANK ABILITY, AND CLICKABILITY, IF THE NEEDS OF THE LOWER LEVEL ARE NOT MET THEN YOU WILL FACE DIFFICULTIES IN COMPLETING HIGHER HIERARCHY NEEDS.

THE FOUNDATIONS OF SEO 2019


THE HIERARCHY OF THE TECHNICAL NEEDS CAN BE ARRANGED OUT IN THE FOLLOWING PATTERN

1. CRAWL-ABILITY

2. INDEX ABILITY

3. ACCESSIBILITY

4. RANK ABILITY



CRAWABILITY


FOR YOUR WEBSITE TO APPEAR IN SEARCH ENGINES IT MUST FIRST BE CRAWLABLE BY SEARCH BOTS, TO ALLOW EASIER CRAWLING AND FASTER INDEXING IT IS IMPORTANT TO HAVE A WELL-DEFINED SITE STRUCTURE, SITEMAP, AND ROBOTS.TXT. AS YOUR SITE GROWS BIGGER, IT IS IMPORTANT TO FIND UNINDEXED PAGES AND FIX IT AS SOON AS POSSIBLE.

INDEX ABILITY


INDEXABLE URL ARE ALL THE CATALOG OF PAGES THAT CAN DISABLE IN SEARCH RESULTS IF YOUR WEBPAGE IS NOT INDEXED IN SEARCH ENGINES THEN IT WON’T BE VISIBLE TO USERS. YOUR CONTENT CAN BE PREVENTED FROM APPEARING IN SEARCH RESULTS FOR THE FOLLOWING REASONS.

  1. DUPLICATE CONTENT.
  2. CANONICAL DECLARATIONS.
  3. ALTERNATE VERSIONS SUCH AS PRINTABLE PAGES OR MOBILE PAGES. (IN THE CURRENT MOVE TO A MOBILE-FIRST INDEX, MOBILE VERSIONS ARE INDEXED INSTEAD OF DESKTOP VERSIONS.)
  4. REDIRECTIONS.

ACCESSIBILITY AND WEBSITE PERFORMANCE


AN ACCESSIBLE URL IS EASY TO DISPLAY OR RENDER.

A URL THAT IS BOTH CRAWLABLE AND INDEXABLE MIGHT STILL BE INACCESSIBLE AT THE MOMENT WHEN A SEARCH ENGINE’S BOT ATTEMPTS TO CRAWL IT. PAGES AND SITES THAT RANK BUT THAT HAVE PERSISTENT ACCESSIBILITY PROBLEMS ARE OFTEN PENALIZED IN THE SEARCH RESULTS.

ACCESSIBILITY FOR BOTS — AND FOR USERS — COVERS A BROAD RANGE OF RELATED TOPICS:

  • SERVER PERFORMANCE.
  • HTTP STATUS.
  • LOAD TIME/PAGE SIZE.
  • JAVASCRIPT RENDERING.
  • PAGE DEPTH IN THE SITE ARCHITECTURE.
  • ORPHAN PAGES.
  • WEBSITE RESISTANCE TO SPAM AND HACKING.

Comments