According to Adwords, there are four keyword matching options which help you determine your ad to appear in Google search. Each and Every single keywords can be set as targeted keywords by using any of these four options. Phrase match keywords symbol How to make your ad relevant with the help of keyword matching options The four types of keywords matching options are- 1. Broad match keywords This option allows your ad to be shown for similar phrase. For example, if your ad contains the keyword "wrist band" then your ad will be eligible to appear even when the user searches for either or both words. Like your ad may show on search for the following keywords - wrist, band, buy wrist band, wrist watch etc. 2. Phrase match keywords This option allows your ad to be shown for the exact phrase. For example, if your ad contains the keyword "wrist band" then your ad will be eligible to appear only when the user searches for exact phrase "wrist band". The ad can al...
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